Tapping into the Open Internet: A Winning Strategy for Brands in 2023
As the digital advertising landscape continues to evolve, the Open Internet has become a critical space for brands to expand their reach and drive growth. In this blog post, we'll discuss the importance of leveraging the Open Internet through The Trade Desk, managed by ThumbAd's team of experts, to improve your brand's awareness, acquisition, and retention strategies.
The State of the Open Internet in 2023
A recent market outlook report, "The State of The Open Internet," published by Jounce Media, reveals some intriguing trends in the digital advertising ecosystem. The study highlights the growing dominance of three major players – Google 'the Google Internet', Amazon 'the Amazon Internet', and The Trade Desk 'the Open Internet' – which collectively control over 60% of open internet ad spend in 2023.
Why Brands Should Invest in the Open Internet
By investing in the Open Internet through programmatic advertising platforms, brands can unlock numerous benefits:
Access to a vast pool of web, mobile app, and Connected TV inventory, enabling your ads to reach a broader audience.
Capitalizing on the diverse media landscape and non-exclusive partnerships, which create an extensive range of advertising opportunities.
Orchestrated media buying and streamlined campaign workflows, resulting in more impactful and efficient ad campaigns.
The Trade Desk and ThumbAd – A Winning Combination
The Trade Desk, a leader in programmatic advertising, offers brands a sophisticated platform to access the Open Internet. By partnering with ThumbAd's team of experts, you can tap into the full potential of The Trade Desk's capabilities:
Comprehensive Support: ThumbAd's experts provide end-to-end campaign management, from planning to optimization and reporting.
Data-Driven Insights: Leverage ThumbAd's data-driven approach to target the right audiences and maximize the return on your ad spend.
Cross-Channel Expertise: Benefit from ThumbAd's expertise across various channels, including Display, Video, Native, Audio, and DOOH, for a unified programmatic strategy.
Industry Experience: ThumbAd's team has vast experience in managing successful campaigns across a diverse range of industries, ensuring the best results for your brand.
Embrace the Open Internet and Boost Your Brand's Growth
By investing in the Open Internet through The Trade Desk, managed by ThumbAd's team of experts, your brand can access the vast potential of the digital advertising ecosystem. It's an essential strategy to support your brand's growth by improving awareness, acquisition, and retention. Don't miss out on the immense opportunities presented by the Open Internet in 2023 and beyond!
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