Everything ThumbAd has published, in one place.

Put in your platform-reported and backend-confirmed conversion numbers and see the gap reconciled line by line, with the arithmetic shown rather than asserted.

Score the desk that buys your media against the twenty published questions, and against the six criteria in the answer key.

Set a build month, watch the cost curve, and test acquisition timing before the winter window opens.

FTD economics, signal audiences, path-to-conversion evidence, and the twenty questions every operator should ask a programmatic partner. Our written answers to all twenty ship with it.

Licensing reality, payment rails, device and connectivity constraints, and what actually converts.

NOT YET PUBLISHED

Raw path-to-conversion data, attribution windows and who can move them, rebates and arbitrage, and the one about an account we lost. Published openly so it can be used on us as easily as by us. The full twenty are in the guide.

NOT YET PUBLISHED

Programmatic as infrastructure rather than a channel — the method behind the managed service.

NOT YET PUBLISHED

Roughly 910 screens across 17 media owners are addressable programmatically today, buyable through one Trade Desk seat alongside display, video, CTV and audio. Around half of South African DOOH investment cannot be independently verified, and a quarter of roadside digital screens were dark at the last national audit. No rate card, no CPM, no forecast — a briefing, so a first conversation starts from evidence.

Six sportsbook operators, and six accounts lost to unreconciled numbers rather than to performance.

The anonymised evidence behind the claims made on this site. Operators are not named and figures are reported at portfolio level.

A structured check of what your current attribution can and cannot see.

Working notes on attribution, measurement and programmatic trading. Every post lives here.

NOT YET PUBLISHED

The flagship whitepaper.