Tor Olav Haugen
the Trade Desk, ThumbAd: Capturing 60% Global Ad Spend, Leading DSPs in 2023 SPARK Matrix
Recognized for Excellence: The Trade Desk DSP, a Trailblazer in the Programmatic Advertising Landscape Experience Comprehensive...
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Tor Olav Haugen
- Apr 24
- 2 min
Harness the Power of the Open Internet with The Trade Desk and ThumbAd
Tapping into the Open Internet: A Winning Strategy for Brands in 2023 As the digital advertising landscape continues to evolve, the Open...
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Tor Olav Haugen
- Apr 21
- 2 min
A Comprehensive Guide to Connected TV Advertising: Tips for Success
The Programmatic Revolution in Connected TV: A New Era for Multichannel Advertising
Connected TV (CTV)
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Tor Olav Haugen
- Apr 20
- 4 min
Why Affiliate Tracking and Click Attribution Fall Short in Programmatic Advertising
Attribution is a critical factor in the success of digital advertising, especially in programmatic advertising. Advertisers need to...
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Tor Olav Haugen
- Apr 13
- 2 min
The Rise of Programmatic Connected TV: Unlocking New Opportunities for Advertisers
The Programmatic Revolution in Connected TV: A New Era for Multichannel Advertising Connected TV (CTV) has emerged as a game-changing...
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Tor Olav Haugen
- Apr 13
- 2 min
Google's Impact on Attribution Models: How Advertisers Are Losing Control
Google's Dominance in Advertising: A Threat to Custom Attribution Models Google's stronghold on the advertising industry has led to...
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Tor Olav Haugen
- Apr 13
- 2 min
Overcoming Marketing Challenges in the Online Betting Industry Moving Beyond Click-Based Attribution
Tackling Marketing Pain Points in the Online Betting Sector: The Attribution Dilemma The online betting industry is constantly evolving,...
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Tor Olav Haugen
- Mar 23
- 2 min
Double Your Programmatic Power: The Benefits of a Dual-Platform Strategy for Marketers
Should we be dealing with multiple DSPs and vendors, or is one programmatic partner enough? As marketers, our ultimate goal is to create...
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Tor Olav Haugen
- Mar 16
- 3 min
Why Programmatic Advertising Should Be Your Top Priority in 2023!
How Programmatic Dominates Across Various Inventory Sources and Offers Unprecedented Reach As digital advertising spending continues to...
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Tor Olav Haugen
- Mar 15
- 2 min
Why Programmatic Advertising Should Be a Must-Have in Your Mediamix!
As programmatic advertising continues to grow and evolve, it will become increasingly important for brands and advertisers to leverage this
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Tor Olav Haugen
- Mar 15
- 1 min
A Guide to Understanding the Different Types of Programmatic Advertising
Understanding the different types of programmatic advertising.
Programmatic advertising is a rapidly growing industry that has revolution
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