Tor Olav Haugen
Why Programmatic Advertising Should Be Your Top Priority in 2023!
Updated: May 3
How Programmatic Dominates Across Various Inventory Sources and Offers Unprecedented Reach
As digital advertising spending continues to grow at an unprecedented pace, businesses need to make smart choices to get the most out of their ad dollars. With so many different channels and platforms available, it can be challenging to know where to focus your efforts. But as we head into 2023, it's becoming increasingly clear that programmatic advertising should be your top priority.
Programmatic advertising is a method of buying and selling ad inventory using automated systems and algorithms. By using data and machine learning, programmatic advertising can deliver highly targeted and personalized ads to consumers across a wide range of inventory sources, including display, native, video, mobile, audio, and Connected TV.
So why should programmatic advertising be your top priority in 2023? Here are three key reasons:
Increase Spend in Programmatic and Digital
According to recent projections from Statista, global digital ad spending is expected to reach $517 billion in 2023, up from $389 billion in 2021. As more and more consumers move online, businesses need to increase their digital advertising budgets to keep up. And within the digital advertising landscape, programmatic is quickly becoming the go-to choice for many advertisers. In fact, programmatic advertising spending is projected to reach $178.60 billion in 2023, making up over one-third of all digital ad spend (further details in Facts lower in this article)
Programmatic Dominance Across Inventory Sources
Programmatic advertising is the clear leader across all inventory sources. By leveraging advanced targeting capabilities and real-time bidding, programmatic can deliver highly relevant ads to consumers no matter where they are online. From display ads on websites and mobile apps to video ads on streaming services and audio ads on podcasts, programmatic can reach consumers across a wide range of inventory sources. This dominance is reflected in the fact that programmatic accounts for 85.2% of all digital display ad spending in the United States alone.
Unprecedented Programmatic Reach Across Inventory Sources
Finally, programmatic advertising offers unparalleled reach across all inventory sources and different programmatic channels, including display, native, video, mobile, audio, Connected TV, and Digital Out Of Home. By leveraging advanced targeting and data analytics, programmatic can deliver highly personalized ads to consumers at every stage of the customer journey. Whether you're trying to reach new customers, retain existing ones, or re-engage lapsed ones, programmatic advertising can help you achieve your goals.
Programmatic advertising should be your top priority in 2023. With its ability to deliver highly targeted and personalized ads across a wide range of inventory sources, programmatic offers unprecedented reach and engagement for businesses of all sizes.
By increasing your spend in programmatic and digital, you can stay ahead of the curve and reach your target audience wherever they are online.
Facts; A breakdown of programmatic advertising spend by channel
Display advertising: Display advertising includes banner ads, rich media ads, and other types of visual ads that are displayed on websites and apps. According to Statista, programmatic display advertising spending is expected to reach $104.14 billion in 2023, up from $79.61 billion in 2021.
Native advertising: Native advertising refers to ads that match the look and feel of the content they appear alongside. According to Statista, programmatic native advertising spending is expected to reach $66.39 billion in 2023, up from $52.75 billion in 2021.
Video advertising: Video advertising includes in-stream ads that appear before, during, or after video content, as well as out-stream ads that appear alongside other content. According to Statista, programmatic video advertising spending is expected to reach $55.94 billion in 2023, up from $34.47 billion in 2021.
Mobile advertising: Mobile advertising includes ads that are displayed on mobile devices such as smartphones and tablets. According to Statista, programmatic mobile advertising spending is expected to reach $154.24 billion in 2023, up from $104.22 billion in 2021.
Audio advertising: Audio advertising includes ads that are played on streaming audio platforms such as Spotify and Pandora. According to Statista, programmatic audio advertising spending is expected to reach $7.12 billion in 2023, up from $4.73 billion in 2021.
Connected TV advertising: Connected TV advertising refers to ads that are delivered over streaming television services such as Hulu and Roku. According to Statista, programmatic connected TV advertising spending is expected to reach $14.85 billion in 2023, up from $6.73 billion in 2021.
Digital Out of Home (DOOH) advertising: DOOH advertising refers to ads that are displayed on digital screens in public spaces such as billboards, transit stations, and shopping malls. According to Statista, programmatic DOOH advertising spending is expected to reach $2.19 billion in 2023, up from $0.74 billion in 2021.
Overall, programmatic advertising spending is expected to continue growing in the coming years as advertisers seek to reach consumers across a wide range of digital channels and devices, with programmatic dominating across inventory sources and providing an unprecedented reach.
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