#optimization

Tor Olav Haugen

the Trade Desk, ThumbAd: Capturing 60% Global Ad Spend, Leading DSPs in 2023 SPARK Matrix

Recognized for Excellence: The Trade Desk DSP, a Trailblazer in the Programmatic Advertising Landscape Experience Comprehensive...

Tor Olav Haugen

Harness the Power of the Open Internet with The Trade Desk and ThumbAd

Tapping into the Open Internet: A Winning Strategy for Brands in 2023 As the digital advertising landscape continues to evolve, the Open...

Tor Olav Haugen

A Comprehensive Guide to Connected TV Advertising: Tips for Success

The Programmatic Revolution in Connected TV: A New Era for Multichannel Advertising Connected TV (CTV)

Tor Olav Haugen

Why Affiliate Tracking and Click Attribution Fall Short in Programmatic Advertising

Attribution is a critical factor in the success of digital advertising, especially in programmatic advertising. Advertisers need to...

Tor Olav Haugen

The Rise of Programmatic Connected TV: Unlocking New Opportunities for Advertisers

The Programmatic Revolution in Connected TV: A New Era for Multichannel Advertising Connected TV (CTV) has emerged as a game-changing...

Tor Olav Haugen

Google's Impact on Attribution Models: How Advertisers Are Losing Control

Google's Dominance in Advertising: A Threat to Custom Attribution Models Google's stronghold on the advertising industry has led to...

Tor Olav Haugen

Overcoming Marketing Challenges in the Online Betting Industry Moving Beyond Click-Based Attribution

Tackling Marketing Pain Points in the Online Betting Sector: The Attribution Dilemma The online betting industry is constantly evolving,...

Tor Olav Haugen

Double Your Programmatic Power: The Benefits of a Dual-Platform Strategy for Marketers

Should we be dealing with multiple DSPs and vendors, or is one programmatic partner enough? As marketers, our ultimate goal is to create...

Tor Olav Haugen

Programmatic Advertising Demand from Advertisers: How ThumbAd's Managed Service Can Meet Your Needs

In today's digital advertising landscape, programmatic advertising is in high demand among brands and advertisers. This method uses...