The Power of Programmatic Advertising: Expected Outcomes for Brands and Advertisers!

Brand awareness, traffic, engagement, conversion rate, targeting precision, campaign performance — the standard list of programmatic outcomes is not wrong, but it is unfalsifiable as written. Every line of it is true of any medium bought competently.

The version worth holding a campaign to names one commercial event and optimises toward it. In betting and gaming that is the first-time deposit, with repeat deposit as the standing quality check — never the registration, which is the cheapest event in the funnel and therefore the easiest to buy and the least informative.

What that discipline produces over twenty-one months of measured first-deposit acquisition is set out in what an acquisition engine is worth. How the inventory underneath it is bought is in types of programmatic advertising.

ThumbAd is an independent programmatic trading desk in Oslo, trading on The Trade Desk across Europe, Africa, North America and Latin America since 2012, with betting and gaming at the core.