UID2 and EUID are The Trade Desk's identity framework, independently administered. How hashed first-party data becomes a durable identifier — and what ThumbAd operates in that chain, and what it does not.

Tapping into the Open Internet: A Winning Strategy for Brands in 2023 As the digital advertising landscape continues to evolve, the Open Internet has become a critical space for brands to expand their reach and drive growth. In this blog post, we'll discuss the importance of leveraging the Open Internet through The Trade Desk, managed by ThumbAd's team of experts, to improve your brand's awareness, acquisition, and retention strategies. The State of the Open Internet in 2023