Recognized for Excellence: The Trade Desk DSP, a Trailblazer in the Programmatic Advertising Landscape Experience Comprehensive...

Tapping into the Open Internet: A Winning Strategy for Brands in 2023 As the digital advertising landscape continues to evolve, the Open...

The Programmatic Revolution in Connected TV: A New Era for Multichannel Advertising Connected TV (CTV)

Attribution is a critical factor in the success of digital advertising, especially in programmatic advertising. Advertisers need to...

The Programmatic Revolution in Connected TV: A New Era for Multichannel Advertising Connected TV (CTV) has emerged as a game-changing...

Google's Dominance in Advertising: A Threat to Custom Attribution Models Google's stronghold on the advertising industry has led to...

Tackling Marketing Pain Points in the Online Betting Sector: The Attribution Dilemma The online betting industry is constantly evolving,...

Should we be dealing with multiple DSPs and vendors, or is one programmatic partner enough? As marketers, our ultimate goal is to create...