Tapping into the Open Internet: A Winning Strategy for Brands in 2023 As the digital advertising landscape continues to evolve, the Open Internet has become a critical space for brands to expand their reach and drive growth. In this blog post, we'll discuss the importance of leveraging the Open Internet through The Trade Desk, managed by ThumbAd's team of experts, to improve your brand's awareness, acquisition, and retention strategies. The State of the Open Internet in 2023

Click attribution and view attribution count two different populations. Across six independent measurements the post-view share landed between 89% and 96.2% — so an operator reading clicks alone sees roughly one conversion in ten. What each model proves, why Google Analytics shows the smaller number, and what to agree before the money moves.