Case Studies

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Measurement Integrity Audit

ThumbAd anonymised case study cover: cost per first-time depositor falling from EUR 390 to EUR 47 over 21 months

ThumbAd anonymised case study cover: cost per first-time depositor falling from EUR 390 to EUR 47 over 21 months

What an acquisition engine is worth — and what the clock costs

The headline curve ran €390 → €47 (−88%) over twenty-one months; monthly depositors rose 10.4× on 2.3× the budget.

Tor Olav Haugen

Aug 63 min read

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