The Measurement Integrity Audit

Most operators find their attribution gap the day someone senior asks why the platform reports four hundred registrations and the backend shows fewer than ten. By then the conversation is defensive, and the honest answer — both numbers are right, they count different populations — arrives too late to be believed.

The audit moves that conversation to the front. Three fixed parts, run in days: a creative-level tag audit of every creative that has ever served, not a sample; a live redirect and persistence test on your real landing URLs; and three anonymised customer journeys rebuilt end to end and timestamped.

You receive a BI-joinable audit file, a reconciliation workbook, a one-page findings note in plain language, and a clear statement of what your measurement structurally cannot see. It is not an incrementality study, not a platform pitch, and not conditional on one.

Fixed scope, agreed in writing before work starts, and run at no cost for operators who have previously traded with ThumbAd. If you have not, ask anyway — say what you want checked and we will tell you honestly whether the audit is the right instrument for it.