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Six accounts. $541,548 of media. Not one of them ended on performance.
Between 2020 and 2022 ThumbAd ran programmatic for six sportsbook operators — 122,418 registrations at a $4.42 blended CPA. Every account ended. They ended because each operator's own systems showed them a fraction of what had been delivered, and nobody had agreed in advance which number was the number. This is the archive, opened.
One work email. Eight pages. No sequence. Fully anonymised — operators appear as A–E, no client is named.
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