Vlog 1 — Benefits of Programmatic Advertising for Brands and Advertisers: full transcript
- Tor Olav Haugen
- Aug 8
- 2 min read
Episode 1 of the ThumbAd vlog series, published February 2023. Running time 1:58. Below is the complete transcript, reproduced as recorded — no claim has been updated, softened or removed. Where our position has since moved, the links at the end carry the current argument rather than a quiet edit to the transcript.
Hi there, and greetings peers of marketing experts. Today we will discuss benefits of programmatic advertising.
Programmatic advertising has become a popular method for brands and advertisers to reach their target audience in an efficient and effective manner. This type of advertising uses technology and data to automate the buying and placement of online advertising.
Increased efficiency and speed
Programmatic advertising increases the efficiency and speed of the advertising process by automating the negotiation and approval processes. This leads to quicker ad placement, resulting in better return on investment.
Better targeting capabilities
Using data, programmatic advertising allows brands and advertisers to target specific audiences based on demographics, interests, and behaviors.
Cost savings
Programmatic advertising can result in cost savings as brands and advertisers can automate the buying process and secure lower prices for advertising space.
Increased transparency
Programmatic advertising provides increased transparency with real-time data and analytics, leading to better decision making and results.
In summary
Programmatic advertising provides increased efficiency and speed, better targeting capabilities, cost savings, and increased transparency for brands and advertisers. As the digital advertising landscape continues to evolve, incorporating programmatic advertising into marketing strategy can help stay ahead of the curve.
Discover how to optimize your programmatic advertising efforts and achieve your growth goals with ThumbAd today! Get ready to elevate your programmatic strategy with tailored solutions from our experts.
Where the argument stands now
This episode is three years old. Two later pieces carry the current ThumbAd position on the same ground:
A guide to understanding the different types of programmatic advertising — what each buying route actually guarantees, and to whom.
Managed service or in-house? An honest map of which functions belong inside — including the functions it costs us revenue to concede.
ThumbAd is an independent programmatic trading desk in Oslo, trading on The Trade Desk across Europe, Africa, North America and Latin America since 2012, with betting and gaming at the core.
Comments