What programmatic delivered for six licensed Sub-Saharan betting operators — and what click-only attribution could not show

Between August 2020 and December 2022, ThumbAd ran $541,548 of managed programmatic on The Trade Desk for six licensed sports-betting operators in Sub-Saharan Africa — six operators; five in this export. It returned 122,418 registrations at $4.42, 40.3 million bet events, and a $1.43 blended CPM. This page is that ledger, as the platform recorded it: not a selection, not a best case.

It also carries the part that is harder to write. Across three measurements six years apart, close to nine in ten conversions arrived without a click — and every one of these accounts still ended, because what programmatic delivered was invisible in the systems the operators actually used to decide. Figures are platform-measured, click and view combined. No operator is named.