Tor Olav Haugen
the Trade Desk, ThumbAd: Capturing 60% Global Ad Spend, Leading DSPs in 2023 SPARK Matrix
Recognized for Excellence: The Trade Desk DSP, a Trailblazer in the Programmatic Advertising Landscape Experience Comprehensive...
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Tor Olav Haugen
Apr 20, 20234 min
Why Affiliate Tracking and Click Attribution Fall Short in Programmatic Advertising
Attribution is a critical factor in the success of digital advertising, especially in programmatic advertising. Advertisers need to...
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Tor Olav Haugen
Apr 13, 20232 min
Google's Impact on Attribution Models: How Advertisers Are Losing Control
Google's Dominance in Advertising: A Threat to Custom Attribution Models Google's stronghold on the advertising industry has led to...
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