Tor Olav Haugen
Navigating Attribution: GA4 vs. Programmatic in the Digital Marketing Landscape
Are you a marketer ready to dive deeper into the world of attribution? Eager to uncover the true value drivers within your digital media...
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Tor Olav Haugen
- Apr 20
- 4 min
Why Affiliate Tracking and Click Attribution Fall Short in Programmatic Advertising
Attribution is a critical factor in the success of digital advertising, especially in programmatic advertising. Advertisers need to...
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Tor Olav Haugen
- Apr 13
- 2 min
Google's Impact on Attribution Models: How Advertisers Are Losing Control
Google's Dominance in Advertising: A Threat to Custom Attribution Models Google's stronghold on the advertising industry has led to...
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